When it comes to your social media content, it’s all too easy to talk about yourself, promote your services and demand that your audience “click here!”
Let’s turn the tables. If you were browsing Facebook or Twitter would you be drawn to follow a Page that only wanted to sell you something, day in, day out?
When it comes to your content, always try to follow the 80/20 rule: social media is not an extension of your sales funnel, so in an ideal world, only 20% of your outgoing content should be about you and YOUR business.
So, what should you post for the other 80%?
- Be educational. Share content relevant to your business/industry sector.
- Share your knowledge. What seems like part of the everyday to you could benefit someone reading your social media posts – think #TopTips! Sharing your knowledge will also go some way to making you a “go to” source when someone has a need for a service you offer.
- Look out for awareness days/weeks/months – these can be a great way to join in with daily trending topics and grow your audience. And no, they don’t need to tie in with your business – but they’re a fantastic conversation starter. Think engagement!
- Be current. Join in the conversation with what’s trending in the news, on TV, sporting events. You may want to avoid politics or religion though… and play nicely! Remember, it’s your business rep on the line if you get into any spats.
- Don’t be afraid to start conversations. Twitter polls are great ways to nurture engagement. Ask questions. It’s human nature to reply.
You’ve seen the Shrek films? Don’t be like Donkey. If you take the “pick me, pick me, pick me” approach to your social media, you’ll soon lose Followers, and the Likes on your Facebook Page will slow down.
- Be engaging
- Be educational
- Be amusing
- Be approachable
and they’ll keep coming back for more.
For more help with your social media, contact Cheryl Turner of Tao Business Solutions, one of our Firm Foundation mentors.