Cold calling…or solving a problem?

Cold calling…or solving a problem?

I recently watched a film called The Secret. Very interesting and fascinating viewing. It did get me thinking… how many times do we assume that something bad is going to happen and then eventually it does? The truth is, rarely. I can be as negative as the next person…...
Efficiency or Effectiveness?

Efficiency or Effectiveness?

In Business, are these words interchangeable or do they have specific inference in the context of business?   Definition: Efficiency is the (often measurable) ability to avoid wasting materials, energy, efforts, money, and time in doing something or in producing...
How to choose the best online apps for your business

How to choose the best online apps for your business

Starting to work for yourself or working with a team has become increasingly challenging with the need to be completely virtual yet still ensure that you are open for new enquiries and can work effectively to support customers. Many of the systems and applications...
Whose pound note are you after?

Whose pound note are you after?

When you are starting a business, this is the most important marketing question. Marketing experts will call it “Identifying your target market” but whatever you call it, the answer to this question will define your entire business and marketing strategy. Let’s take a...
Data security for your business

Data security for your business

When it comes to data security, there aren’t any ‘one-rule-fits-all’ scenarios. Every business is different, and every business handles its data in different ways. However, there are a few key areas that everyone should pay attention to, regardless of the size of...
Social media content: don’t be like donkey!

Social media content: don’t be like donkey!

When it comes to your social media content, it’s all too easy to talk about yourself, promote your services and demand that your audience “click here!” STOP! Let’s turn the tables. If you were browsing Facebook or Twitter would you be drawn to follow a Page that only...

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