Starting a new business?
Here’s all the advice you need

Are you setting up a new business and finding more questions than answers? We’ve been there, so we know how you’re feeling. That’s why we’ve set up Firm Foundation to give you clear answers and advice as you take your first steps towards success.

Let’s get your new venture
off to a flying start...

Register today
for straightforward
business support
Business mentors you can trust

Get free advice from businesses who have been where you are right now. Every member of Firm Foundation has built a successful business from scratch and we want to help you do the same.

Let’s get your new venture
off to a flying start...

Register today
for straightforward
business support
Free advice and support

Draw on our experience and our areas of expertise to answer your questions and guide you through the wealth of information and resources available to startups.

Let’s get your new venture
off to a flying start...

Register today
for straightforward
business support
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​Start your new business with confidence

Firm Foundation is run by a group of business owners in the Midlands. With a wealth of real-world business experience, we offer free advice and hand-holding to new businesses in their first few weeks. Our aim is to get you off to a flying start, confident that you can get ahead of your competitors and make a great success of your business.

Firm Foundation is our way of making a contribution in these uncertain times. If you are starting your own business from scratch or you have launched it since the Covid crisis broke, register today and find out how we can help you.

As individual businesses, we also offer a range of services at competitive prices. While we’d be delighted if you were to choose us your network of trusted suppliers, you are under no obligation; our startup advice is free.

free advice and hand-holding

to new businesses in their first few weeks

It’s all about you

Firm Foundation is all about you and your business, providing a shortcut to the right advice at the right time.

Read more...

There is a vast amount of information out there for start-ups, and yet it is not easy to find the answers to your specific questions at the time you want them answered. And it’s often difficult to know what you need to do – and when – in the early days of a business. We cut through the clutter and answer the questions that you are asking (that we ourselves once asked) and we help you to identify the difference between the need-to-do tasks and the nice-to-do tasks.

Register today

Register your interest by completing our simple questionnaire about your new business.

Four steps to success

Ready to start your business journey with the support of Firm Foundation? There are four simple steps:

One

Register

Fill in the form, answering a few simple questions so that we can understand your goals and appoint the best mentor for you.

Two

Meet your mentor​

Your mentor is one of our team of experienced professionals, directing you to expert advice and acting as a sounding board for your ideas in the early days of your business.

Three

Book your FREE specialist advice sessions

Book your FREE one-to-one advice sessions with the experts who can help you the most. Sessions last up to one hour and are entirely about you and your business.

Four

Head for success

Our free advice and resources are designed to give you confidence during the first crucial weeks of your business. We hope to continue on that journey with you, as trusted suppliers.

I’d like to register!

Read our stories

Find out more about the Firm Foundation team. Read our members’ business stories, and discover how we can help you.

Register with Firm Foundation

Complete this short questionnaire to see if you qualify for our free business mentor programme. It will give us the information we need to allocate you the mentor who can best help you with your specific business needs.

Register with Firm Foundation​

Complete this short questionnaire to see if you qualify for our free business mentor programme. It will give us the information we need to allocate you the mentor who can best help you with your specific business needs.

Business and start up advice, guides, and stories

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Cold calling…or solving a problem?
Cold calling…or solving a problem?

I recently watched a film called The Secret. Very interesting and fascinating viewing. It did get me thinking… how many times do we assume that something bad is going to happen and then eventually it does? The truth is, rarely. I can be as negative as the next person…...

Efficiency or Effectiveness?
Efficiency or Effectiveness?

In Business, are these words interchangeable or do they have specific inference in the context of business?   Definition: Efficiency is the (often measurable) ability to avoid wasting materials, energy, efforts, money, and time in doing something or in producing...

Get in touch

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