Start your new business with confidence
Firm Foundation is run by a group of business owners in the Midlands. With a wealth of real-world business experience, we offer free advice and hand-holding to new businesses in their first few weeks. Our aim is to get you off to a flying start, confident that you can get ahead of your competitors and make a great success of your business.
Firm Foundation is our way of making a contribution in these uncertain times. If you are starting your own business from scratch or you have launched it since the Covid crisis broke, register today and find out how we can help you.
As individual businesses, we also offer a range of services at competitive prices. While we’d be delighted if you were to choose us your network of trusted suppliers, you are under no obligation; our startup advice is free.

It’s all about you
Firm Foundation is all about you and your business, providing a shortcut to the right advice at the right time.
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There is a vast amount of information out there for start-ups, and yet it is not easy to find the answers to your specific questions at the time you want them answered. And it’s often difficult to know what you need to do – and when – in the early days of a business. We cut through the clutter and answer the questions that you are asking (that we ourselves once asked) and we help you to identify the difference between the need-to-do tasks and the nice-to-do tasks.
Register today
Register your interest by completing our simple questionnaire about your new business.
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With your completed questionnaire, we can assess your needs and allocate a personal mentor to you, who will introduce you to other experts when you need them. If you are just starting your own business or you have launched it since the Covid crisis broke, let’s help you make it a success.
Our specialists cover almost every area of business you may have questions about. And if your particular business requirements are outside of our experience, we put you in touch with someone who can help, through our extensive network of contacts. This is also part of the mentoring process.
Firm Foundation is our way of making a contribution in these uncertain times. If you are starting your own business from scratch or you have launched it since the Covid crisis broke, register today and find out how we can help you.
Four steps to success
Ready to start your business journey with the support of Firm Foundation? There are four simple steps:
One
Register
Fill in the form, answering a few simple questions so that we can understand your goals and appoint the best mentor for you.
Two
Meet your mentor
Your mentor is one of our team of experienced professionals, directing you to expert advice and acting as a sounding board for your ideas in the early days of your business.
Three
Book your FREE specialist advice sessions
Book your FREE one-to-one advice sessions with the experts who can help you the most. Sessions last up to one hour and are entirely about you and your business.
Four
Head for success
Our free advice and resources are designed to give you confidence during the first crucial weeks of your business. We hope to continue on that journey with you, as trusted suppliers.
I’d like to register!
Meet the team
When you register with Firm Foundation, you draw on the extensive experience of our members, who are professionals in all the areas that will help you to get your business off the ground. Click here to meet our lovely team!
Read our stories
Find out more about the Firm Foundation team. Read our members’ business stories, and discover how we can help you.
Register with Firm Foundation
Complete this short questionnaire to see if you qualify for our free business mentor programme. It will give us the information we need to allocate you the mentor who can best help you with your specific business needs.
Register with Firm Foundation
Complete this short questionnaire to see if you qualify for our free business mentor programme. It will give us the information we need to allocate you the mentor who can best help you with your specific business needs.
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Get in touch
Want to find out more before you complete the questionnaire? No problem; drop your details into the box below and we’ll get back to you as soon as possible.